Objectives
Our goal is to accomplish the task of correctly and efficiently marketing this product to the target demographic. Additionally, we are also in pursuit of developing the best marketing strategies and cost-efficient methodology. Mission
Our mission is to target and address the demographic in need of our product, and market, distribute, and fulfill the niche that we have set out to satisfy. Keys to Success
Through successfully marketing the product while keeping in mind specific costs, we seek to incentivize the purchase of this product by offering a fair price margin while making a decent profit. These "Keys to Success" are... |
Quality
The definition of a quality product includes integrity, cost, and sustainability. If we seek to have our product last at least two months, the quality of the product will incentivize consumers to consider purchasing our product again. Marketing The same consumer base that consumes pencils and mechanical pencils will find use for this product. To cement a place within the niche, the product must provide an advantage when considering the other products. Partnerships As our competition has already established a stake within distribution, forging ties and even producing under their logo will convince consumers that our product shares the same quality that they have come to expect from other pre-established companies. |