Product Marketing
Market Segmentation
The market of our product can be emphasized into four major groups.
The market of our product can be emphasized into four major groups.
- Academics field. (Teachers, instructors, etc.)
- Students.
- Workforce (Office workers, construction, etc.)
- Personal use (Pencil preference vs. technology)
Detailed Market Breakdown
The field of academia will almost always be utilizing the product due to the omnipresence pencils enjoy when concerning education. By that same regard, students will almost always be utilizing a pencil as well. Both of these markets will purchase their pencils separately in grocery stores or other department distributors. In the workforce, a pencil is more versatile and utilized frequently, to the extent where it is preferred to utilize. This contrasts from other groups as companies may prefer to purchase this product in bulk. Finally, personal use of pencils, for art or other, will always be present, with the same distribution method as teachers and students.
Target Market Segment Strategy
To market to the targeted demographic, our company will market the product as an alternative to the competitors. Furthermore, as our product can utilize pencils, it paves the way for collaboration within the market.
Industry Analysis
The writing utensil industry will always have a presence. Ever used in academia, it proves that the product will be able to sell for a sustained amount of time. Additionally, investments of other companies into writing will by association be boons to our product.
The field of academia will almost always be utilizing the product due to the omnipresence pencils enjoy when concerning education. By that same regard, students will almost always be utilizing a pencil as well. Both of these markets will purchase their pencils separately in grocery stores or other department distributors. In the workforce, a pencil is more versatile and utilized frequently, to the extent where it is preferred to utilize. This contrasts from other groups as companies may prefer to purchase this product in bulk. Finally, personal use of pencils, for art or other, will always be present, with the same distribution method as teachers and students.
Target Market Segment Strategy
To market to the targeted demographic, our company will market the product as an alternative to the competitors. Furthermore, as our product can utilize pencils, it paves the way for collaboration within the market.
Industry Analysis
The writing utensil industry will always have a presence. Ever used in academia, it proves that the product will be able to sell for a sustained amount of time. Additionally, investments of other companies into writing will by association be boons to our product.